I think you need to a) log in first, and then b) add to cart and c) go to check-out. There on the right side, you should see a number of promo codes (for their various current campaigns right now). Copy/paste the code for the Essentials edition into the code field and you should get the discount.
It worked for my just half an hour ago… 
They mailed me the offer too…
Ah I see, thanks! This is a really good offer tbh. The Galaxy Tape Echo alone is already worth it (this one is based on the Roland/Boss Space Echo)
If you want a code I can give you mine
Thanks @howard, I had code too and already purchased it 
I even got another promo code for 25$ off on my next purchase (within a month) 
UA is hard-spamming me now with discounts. unsub unsub 
Ahh dammit. My synth needs are so covered by Phase Plant that I am selling Pigments (which I also love), I have V Collection with all these amazing synths, I have more outstanding free synths than I even remember downloading, some I have never used; I have two different DX7’s, a 909, and even two different versions of my old Ensoniq ESQ-1; I haven’t even looked at the builtins in my DAWs; in general I am so damn covered for synthesizers that it is ridiculous at this point.
And still I am tempted by Falcon 3. GAS is real folks.
Good thing plugins are relatively cheap and they don’t consume space 
Awwwww yeah. Nepheton 2 is coming. Hoping for Black Friday sale 
808 baby. And right after Drumazon 2 (which is awesome!)
BFD3 is on sale at PluginBoutique if anyone is looking for drums.
The sales, they are starting. This is a dangerous time of year.
I just GASsed up:
and am loving it. It’s really good, sounds a lot like a real 303.
I am really fighting buying Falcon 3 at its intro price. It’s still expensive even at 50% off, and with Phase Plant, Pigments, and V Collection I don’t need it. But along with Phase Plant it’s more or less the top synth.
Acid House! Man that 303 sounds good
It’s really awesome, even better once you start knob-tweaking
Holy moly, it took me 10 minutes to scroll down the Falcon 3 product page of all the features included. That price is justified 
It’s always been top dog. But it’s also hard to justify. It’s been in my cart for days
Ugh I’m so tempted to buy a 303
Three best look like ABL, Phoscyon, and Acid V.
And Acid V is of course a trap
Roland Cloud is also there but no. It’s a subs model.
so after 2 years I’m actually close to getting my new setup up and running. I want to finally pull the trigger and get the rent to own license on kilohearts. I haven’t heard you mention them lately, are you still high on them as you were before?