Memories surface in weird ways but I just had a vivid one about what the Apple ][ smelled like, of all things
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completely normal
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ok this is silly but just the kind of thing apple does in terms of attention to detail:
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That is a crazy idea for a controller. How cool.
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Apple was a client of my agency back when Steve Jobs was still alive, but very ailing. When Iād travel to the original Apple Cupertino headquarters for meetings, I was constantly blown away by the attention to detail in the campus design and amenities for staff and visitors. Jobs demanded it and it truly was insanely great.
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